ABOUT AUDREY HAMILTON

 

About the brand: Founded by artist Audrey Hamilton in 2021, AHA Apparel is a luxury apparel brand that celebrates creativity, acknowledges high end fashion, and delivers a unique style that captivates individuality.

Audrey Hamilton is known as a pop art artist for her quirky colourful and expressive pieces. The launch of her apparel brand takes this to a whole new level of bold. 

Stemming from a self-taught artist, her apparel line is an extension of her creativity and a transition into a clothing designer. Being detail obsessed, Audrey has conceptualised every aspect of her apparel. From sizing, to fit, design to pantones, fabrics, print type, ink type, the list goes on. Born from this is a premium luxury brand that people would dare to wear. Through each uniquely created design, she wants to enable people to be bold, to be expressive, and to wear their AHA piece with pride. Each garment is re-envisioned to emulate the artwork, so that each design could be treated as it's own statement artwear piece.

AHA is not strictly for women, nor is it unisex. The emphasis is on the individual piece and thus, tailored to individual preference. Aligning with this is the brand’s message; “Be bold, you are already beautiful’. It represents everyone’s right to allow themselves permission to be bolder, to not play it safe, to not feel the pressure of conformity, and to step outside of the restrictive boundaries caused by self-doubt.

AHA Apparel celebrates creativity, acknowledges high end fashion, and delivers a unique style that captivates individuality. The collection is manufactured to the highest quality in Portugal using world class technology and printers and is far from the mass-produced loungewear and streetwear that tend to dominate the market today. All of Audrey’s art pieces are limited edition and produced to the highest standards, and her apparel line echos the same ethos of exceptional quality that her customers are used to.

For all apparel updates, or to follow Audrey Hamilton Art, and Audrey Hamilton Apparel, please check out our Instagram @audreyhamiltonapparel & @audreyhamiltonart respectively.

We thank you for being apart of this creative journey with us. Always remember...

'Be Bold, You Are Already Beautiful'